Promoting Clean Sport at the Winter EYOF 2025 in Georgia

For five days, Florence passionately advocated for clean sport, engaging with young athletes across three cities. Through the ITA’s clean sport education booth at the event, she helped raise awareness about anti-doping, encouraging athletes and their support teams to understand their rights and responsibilities. Florence empowered them to make informed choices throughout their sporting careers.

The booth featured interactive activities designed to make the learning process both engaging and informative. Athletes had the chance to simulate the doping control process, check medications for prohibited substances, and understand how to report suspicious behavior. These hands-on experiences reinforced the importance of ethical conduct in sport and deepened the athletes’ understanding of clean sport challenges.

By working closely with the European Young Olympic Ambassadors (EYOA) program, Florence inspired the next generation to not only compete clean but to fully embrace the core Olympic Values of excellence, friendship, and respect.