The International Testing Agency (ITA) and the International Bobsleigh and Skeleton Federation (IBSF) have launched a social media campaign to raise awareness and promote fair and doping-free performances in sliding sports. With German skeleton Olympic Champion Hannah Neise and British number one bobsleigh pilot Bradley Hall, the campaign is supported by two elite athletes appealing to their fellow competitors to keep sliding clean.
The campaign involves two video interviews in which both athletes outline the importance of anti-doping initiatives in their respective sports. “I wouldn’t steal from a shop, I wouldn’t steal from someone else’s car. So why would you steal a performance”, highlights bobsleigh athlete Bradley Hall, winner of the recent BMW IBSF World Cup race in Altenberg, Germany. He addresses all his fellow athletes and recommends educating themselves making sure to be aware of the anti-doping rules and know how to respect them.